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, , | Marketing | Full-time | Fully remote
POSITION SUMMARY
BIZENGRI® is bi-specific antibody that is indicated for patients with non-small cell lung cancer (NSCLC) or pancreatic adenocarcinoma who harbor an NRG1 gene fusion. FDA granted accelerated approval to BIZENGRI in late 2024. Further development is ongoing and the next indication is expected to launch in 2026.
The BIZENGRI® Executive Director, Marketing, will drive commercial growth and market leadership of this precision medicine in its FDA approved indications and future indications. This role combines strategic vision with execution - driving brand strategy, uptake, and being a steward of the commercial culture. This position will partner closely with Sales, Market Access, Medical Affairs, Development, Supply Chain, Operations, and corporate leadership to build brand equity, deepen stakeholder engagement, and ensure sustainable revenue growth in a specialized therapeutic market. The Executive Director, Marketing, will serve as the senior marketer for the product.
PRIMARY RESPONSIBILITIES
Strategic Brand Leadership
- Chair the BIZENGRI Brand Team and serve as the Brand’s key spokesperson with senior leadership.
- Develop and own the comprehensive brand strategy, including positioning, messaging, competitive differentiation, and lifecycle planning.
- Drive launch optimization and market expansion strategies.
- Partner with others on the BIZENGRI® Brand Team to align brand goals with broader corporate and portfolio strategies.
- Anticipate and respond to market trends, competitor activity, and policy shifts in oncology and rare disease sectors.
Commercial Execution
- Lead execution of integrated marketing campaigns across channels.
- Collaborate with Sales and Market Access to ensure pull-through of messaging and access strategies in the field.
- Partner with Analytics and Operations to ensure performance dashboards to monitor brand health, prescriber engagement, and patient uptake are robust; regularly report on trends and ensure transparency across the organization.
- Ensure compliance with all promotional reviews and relevant regulatory standards.
Cross-Functional and External Engagement
- Regularly engage with customers through advisory boards, 1:1 meetings, and congresses.
- Partner with Medical Affairs and Development to translate clinical data into impactful scientific and commercial narratives.
- Build productive relationships with agency partners, analytics firms, and advocacy groups to amplify brand impact.
Business Management
- Manage the brand’s P&L, forecasts, and budget, ensuring alignment between investment and ROI.
- Identify and pursue strategic partnerships opportunities that enhance market reach.
- Drive continuous improvement frameworks to mature the organization’s marketing operations.
People Leadership
- Establishes Brand Team goals and objectives in alignment with corporate goals and priorities. Identifies performance improvement targets and metrics. Ensures capabilities and capacity are in place to effectively deliver on all commitments and performance targets.
- Sustains high performance culture that is strongly aligned and coordinated with other functional groups across the organization; ensures Partner engagement by creating a culture of inclusion, execution, and an environment within which they can excel and continuously improve.
- Works to recruit, hire, grow, and retain a diverse team of talent.
- Manages and develops the performance of direct report(s) by setting clear SMART goals, provides and seeks timely performance feedback, recognizes and rewards high achievers, and holds team members accountable for underperformance. Leads by example and promotes PTx’s core Values: Learn, Prepare, Innovate, Collaborate, Lead to continually improve the culture at PTx.
- Meets consistently with all Direct Report(s) and as cross-functional team to ensure 2-way updates, conversations, and alignment on goals and priorities are clear and reinforced regularly.
- Pro-actively creates opportunities to develop their direct reports.
KNOWLEDGE, SKILLS, ABILITIES
Required:
- Deep expertise in oncology marketing and/or rare disease commercialization.
- Proven success guiding cross-functional teams and managing through ambiguity. Strong, collaborative relationship management and interpersonal skills required to quickly gain confidence of stakeholders and team members.
- Ability to champion patient-centric decision-making while achieving commercial objectives.
- Proven ability to manage complex projects. Possesses strong organizational and prioritization skills to maintain a high level of productivity and priority-setting in order to complete assignments on-time and on-budget.
- Knowledge of launch excellence and marketing principles, lifecycle management, and evidence-based brand differentiation.
- Strategic and analytical thinking - ability to distill complex clinical and market data into clear strategic imperatives.
- Executive communication - clear, persuasive storyteller with superb presentation skills.
- Operational rigor - disciplined approach to planning, execution, and resource management.
- Relationship building - adept at cultivating trust with KOLs, advocacy groups, and internal partners.
- The ability and willingness to give and receive constructive feedback, is comfortable working within a diverse team and across multiple functions, exhibits a consistently constructive attitude, and is adaptable and at ease with handling unexpected changes and challenges.
- Proficiency with MS Office products; ability and willingness to quickly adopt other job-specific applications.
PEOPLE LEADERSHIP QUALIFICATIONS
Required:
- Strong leadership skills included a demonstrated ability to drive accountability and build a culture of trust, compliance, efficiency, and continuous improvement.
- Demonstrated commitment to and enthusiasm for fostering the professional growth and development of others. Proven ability to enhance engagement by driving an environment within which individuals can excel and continuously improve.
- Experienced at managing and developing the performance of direct reports by setting clear SMART goals, providing timely performance feedback, recognizing, and rewarding high achievers, and holding staff accountable for underperformance.
- Skilled at active listening, conflict resolution, and team building.
- Experience working collaboratively with HR/People & Culture functions to recruit, hire, grow, and retain talent. Proficiency in standard recruiting and hiring protocols; recent practical experience with the hiring processes as both a hiring manager and interviewer.
- Prior formal training supporting the development of PTx-level People Leadership skills.
EXPERIENCE & EDUCATION
Required:
- BA, BS, or equivalent degree in a business or science-based discipline required.
- 12+ years of biopharmaceutical commercial experience, including leadership in oncology and/or rare disease/precision medicine marketing.
- 10+ years in People Leadership roles including experience in recruiting, making hiring decisions, setting SMART Goals, growing high performers, and addressing performance concerns.
- Demonstrated success in launching or scaling a commercial product in a specialty market.
PTx is committed to the principles of competitive and pay equity for all of our Partners. The current pay range for this position is $277,000 - $291,000: Offers are made within the base pay range applicable at the time. Your salary will vary depending on several factors including your qualifications and experience.
In addition to medical, dental, vision, FSA/DCA, HRA, disability, and life insurance coverage, all full-time, regular Partners enjoy a casual, and Hybrid or Remote workplace program for many roles. We offer a terrific compensation/benefits/perks package which includes pre-IPO options, annual cash bonuses, 401k matching, free parking or Seattle-area ORCA pass, tuition assistance, plus rewards for achievement and contribution. To support a healthy work-life balance we also provide a gym subsidy, wellness participation programs, and a generous vacation, sick, and holiday paid time off program in addition to a paid shutdown between the Christmas and New Year’s holidays.
Partner Therapeutics is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state, or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination.
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